70% of Map Business Online Users Create Customer Visualizations
70% of Map Business Online Users Create Customer Visualizations for Sales Planning
In 2018 Map Business Online continued an unprecedented rate of growth for the eighth year in a row. Also, in 2018 the Map Business Online feature set was expanded to include access to business listings for market analysis and lead generation; a natural enhancement to customer visualizations.
Customer Visualizations and Market Potential
Customer visualizations in a business mapping tool are typically derived from imported address-based or latitude/longitude-based locations. These customer location spreadsheets are imported onto a business map and represented by points or symbols. Customer visualizations describe where business activity is occurring and may include textual labels and are often set against a backdrop of demographic data depicted as color-shaded ZIP code or county map layers.
Customer visualizations provide business map users with new perspectives on their current business activity, suggesting more efficient operations; future sales potential by area; and...