Following these tips will help you wow readers of your Esri Story Maps apps every time.
1. Connect with Your Audience
Who are your readers? Before you build your story map, think about who will be seeing it. Craft your text, maps, and other content to suit your audience. Avoid jargon. Use accessible language. It’s not about dumbing down; it’s about striving for clarity and simplicity.
2. Lure People In
Start your story map with a bang. For your cover image, choose one that’s exciting and attractive. Make sure your title is active and descriptive. While a title like A Walking Tour of Springfield is okay, Discover the Hidden Treasures of Springfield is better, but don’t be ambiguous about the location. Make it clear that you are talking about Springfield, Illinois, not Springfield, Massachusetts.
After you lure them in, keep people reading your map. Put the map’s core concepts at the beginning rather than the end. Don’t include outbound hyperlinks in your introduction. They could distract readers and dissuade them from navigating through your story. Put those links at the end of the map.
Kīlauea: Fountains of Fire
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